Buying a diamond will be a memorable and pleasant experience!

Established in Los Angeles Jewelry District Mart, California since 1985

About Us

Since 1985 in the LA Jewelry District

Diamonds and jewelry have been our family business.  Established diamond importer in Los Angeles since 1985, Farid and Aida (owners) began this exciting journey in the diamond and  jewelry world.  With his diamond GIA education, Farid travels to the world’s diamond centers and carefully selects stones from the diamond cutters.  We specialize in loose diamonds of all sizes and shapes.   We also have skilled craftsmen that can make your idea of custom design come true, beginning from sketch to a finished piece.

Direct Loose Diamond Importer

We manufacture jewelry in 14 Karat Gold, 18 Karat Gold, and Platinum.  As direct diamond importers, we deal in large quantities and are able to offer quality diamonds certified by independent labs such as GIA, EGL, and HRD of Belgium at wholesales princes.  Shopping at General Diamonds wholesale discounters will save you at Least 70% off retail.

Downtown Los Angeles Jewelry District

We invite you to visit our jewelry showroom in the heart of Downtown Los Angeles Jewelry District.  We are located at the International Jewelry Center in LA (IJC). Drop by and experience vast array of unique jewelry and diamond collections from the industry’s top designers  quality craftsmanship, and excellent service.  Buying a diamond will be memorable and pleasant experience to you without any pressure to buy; you are welcome to compare market prices with ours.

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About Us

Since 1985 in the LA Jewelry District

Diamonds and jewelry have been our family business.  Established diamond importer in Los Angeles since 1985, Farid and Aida (owners) began this exciting journey in the diamond and  jewelry world.  With his diamond GIA education, Farid travels to the world’s diamond centers and carefully selects stones from the diamond cutters.  We specialize in loose diamonds of all sizes and shapes.   We also have skilled craftsmen that can make your idea of custom design come true, beginning from sketch to a finished piece.

Direct Loose Diamond Importer

We manufacture jewelry in 14 Karat Gold, 18 Karat Gold, and Platinum.  As direct diamond importers, we deal in large quantities and are able to offer quality diamonds certified by independent labs such as GIA, EGL, and HRD of Belgium at wholesales princes.  Shopping at General Diamonds wholesale discounters will save you at Least 70% off retail.

Downtown Los Angeles Jewelry District

We invite you to visit our jewelry showroom in the heart of Downtown Los Angeles Jewelry District.  We are located at the International Jewelry Center in LA (IJC). Drop by and experience vast array of unique jewelry and diamond collections from the industry’s top designers  quality craftsmanship, and excellent service.  Buying a diamond will be memorable and pleasant experience to you without any pressure to buy; you are welcome to compare market prices with ours.

Learn More


Wholesale Prices Suite #860 in Los Angeles Jewelry District “Open to the Public”

General Diamonds is a primary Los Angeles diamond direct importer and specializes in unique diamond jewelry designer. Also helping you design your own ring. View the discount diamond jewelry collections at the Los Angeles Jewelry District Mart, in the wholesale district “offering prices at 30% to 70% below retail” on the 8th floor of the International Jewelry Center in LA (IJC).

Diamond GIA Certification

Our Integrity offers a top level outstanding reputation for providing patrons with a full array of diamond bridal rings, wedding rings, and diamond engagement rings and diamond jewelry along with colored stone jewelry at the best lowest prices. As a jeweler and manufacturer/designer we stand behind the best and highest diamond quality of all diamond jewelry. All diamond purchases come with a 100% satisfaction guarantee and are certified. Shop around and do your own comparison shopping then stop by to see us for the best deals in diamonds.

Jewelry is our life, as a family owned GIA certificate diamond business we are dedicated to helping customers search for your specialized selection of diamonds & jewelry. It is important to take your time deciding on what will be one of the most wondrous diamond jewelry selections you will ever acquire including: engagement rings, diamond bridal rings, wedding rings, loose diamonds or color stone jewelry. Every patron is encouraged to compare prices with those of any other jewelry stores. We know our patrons will return year after year for the very best in diamond jewelry.

Lowest Best Diamond Prices

Offering prices at 30% to 70% below retail. Since 1985 General Diamonds has been a primary direct diamond importer and diamond jewelry. In addition to best diamond prices, we boast an extensive inventory of engagement rings, wedding rings and men's wedding bands. Our unique diamond collection wedding diamond rings and diamond jewelry.

Diamond Quality Standards…GIA

We specialize in detailed information of diamonds, wedding rings, engagement rings and the diamond jewelry business. We take pleasure in letting you know we include a Gemological Institute of America (GIA) standard diamond grading lab. We will design your diamond ring to your precise requirements. Your diamonds are graded to the highest standard of the diamond jewelry business accurate Gemological Institute of America (GIA) approved standards.

General Diamonds’ is located in Los Angeles jewelry district mart and has been a direct diamond importer and diamond designer of exquisite jewelry in the Los Angeles Jewelry District since 1985. You will discover designer engagement rings at the best lowest prices, and a wide range of bridal rings, diamond wedding rings, and men’s wedding bands.

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