Here are some of our Yelp Reviews: |
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 7/23/2011My fiance and I purchased both of our rings from General Diamonds and there wasn't one aspect of the experience that I would change. If you are going to the diamond district in LA, you owe it to yourself to at least check out Farid and Aida's business in the International Jewelry Center. They were the nicest shop owners we found and their merchandise is top quality. Farid and Aida made us feel very comfortable about our decision and we are thankful we found them. Mitch E. Brea, CA |
| 7/21/2011 Farid at General Diamonds did a great job! My finance and I both got our wedding bands through him and they came out perfect. The ladies band had to be specially designed to fit the engagement ring, and he did a spectacular job. Farid even made the ring better than originally requested for no extra charge! Of course he approved it with me first. We went to tons of DTLA jewelry shops, and Farid won because of price (he gave us the lowest of all the others), but he will have our recommendation and return business because he was a total gentleman, easy to work with (not pushy), and went above & beyond expectations with both price and quality. Now we can be happily ever after... Tim H. Los Angeles, CA |
| 5/17/2011 I had an amazing and effortless experience with Farid and Aida. They were really supportive in the entire process of buying my wife's engagement ring, and I am really happy I listened to my buddy and came here. I've been sending all my friends to General Diamonds, and they've all had similarly fantastic experiences. The LA Jewelry Mart could be confusing, but save your time and headache by visiting General Diamonds. I'm so happy I did. Jason S. Los Angeles, CA |
| 4/16/2011 I bought my future wife's engagement ring here. Picked out a very elegant, unique style that was actually in their showcase. Totally unlike any other ring I have seen in the three months I had been looking for rings and the three months after that I have been critiqueing all other styles since I bought hers. Was referred by my friend who was referred by their relative. Definitely worth referring to others! Just purchased our wedding bands with them for our wedding in July. They look great! Custom designed my wedding band. Everything is stunning. Great people, with great customer service, and amazing prices too! Carey M. Long Beach, CA |
| 3/20/2011 Let me start this review by giving some background information on my search for the perfect engagement ring for my fiance. I started out going ring shopping for my fiance about 6 months ago. I went to what seems like every retail ring store in a 30 mile radius. I was getting so dejected because I could not find a ring that I loved at a price that was actually affordable. Finding the perfect engagement ring was quickly going from fun to super stressful. That is when I got the help of my sister. Her husband had purchased her ring at general diamonds and highly recommended this place. General Diamonds has been his family's jeweler for generations. As soon as I stepped into general diamonds, I could tell that I was in a different sort of place. Farid and Aida were sooooo helpful. I can't thank them enough for their help. We spent a ton of time looking at center stones. They pulled out several diamonds, placed them on the setting I had picked out and explained the differences to me. They offered me honest advice to go along with amazing jewelry at great prices. They are committed to great service and I never felt any pressure to buy anything. All they cared about was me getting exactly what I wanted, and that I did. My Fiance loves the ring and gets a ton of compliments. I can't recommend General Diamonds enough. We will definitely go back for both her and my wedding bands. Thanks so much Farid and Aida! I feel so happy to have found a jeweler I can trust. Tim H. Los Angeles, CA |
| 1/21/2011 GO TO GENERAL DIAMONDS! I'm so happy that my brother bought his fiance's engagement ring here. And believe me, we went ALL over shopping for the best deal. General Diamonds was clearly the best choice. Farid and Aida were amazing, and I could not have asked for a more pleasant experience. They were very patient with us, no matter how meticulous and picky we were being, and they even advised us to buy the cheaper diamond because it was a better deal, proving to us that the two we were comparing looked basically identical. Honesty like that does not come around very often. We went to the jewelry stores in the malls and to other stores in the LA Jewelry district, and we shopped for over a month to find what we wanted. General Diamonds was by far the best place we visited. Their service is fantastic and their prices blow the other stores away. We were blown away, especially after we saw the ring my brother bought! And naturally, his fiance was blown away too! Make it easy on yourselves and save a month of your life shopping for jewelry. Just go to General Diamonds, and be assured you made the best choice! Rachel R. San Diego, CA |
| 1/15/2011 Getting our rings from General Diamonds was the best descision we have ever made! My wonderful fiance let me pick out and with Farids' help design my own engagament ring, it turned out AMAZING! We of course got the wedding bands here as well which are equally as Stunning. A friend of mine reccomended General Diamonds to us and we couldn't be happier with the results. Besides all of the beautiful jewelry available here Farid and Aida are two of the sweetest people we've ever met. They were so helpful, patient, and informative when going through the diamond buying process with us. Excellent service, Excellent quality, Excellent price! We could not have asked for a better experience! We will be back soon for more jewelry. This is the perfect place to find gifts for someone special! Start your diamond search here it will save you a lot of time and money. karin a. Oceanside, CA |
| 11/12/2010 I recently purchased an engagement ring at General Diamonds and I could not speak more highly of the experience. I went there based on a recommendation from a close friend and all of his praise was totally earned. Farid and Aida were wonderful. They were knowledgeable and patient, sharing their experience and expertise. They worked with me every step of the way to collaborate on the perfect piece. I'll be recommending them to everyone I know. ALEX K. Los Angeles, CA |
| 9/8/2010 First of all, I traveled from two states over to look at the selection of all the shops in Los Angeles. I was buying a diamond engagement ring for my soon to be fiancé. After looking for weeks on the internet and shopping all the retail jewelry stores, I made my way to General Diamonds. I'm really lucky that I found them. The service was awesome and the selection of diamonds was amazing. I found what I was looking for and purchased the ring from them the next day. Farid and Aida helped me pick the perfect princess cut diamond and a beautiful setting that went along with it. Farid took me along to watch the diamond setter set the diamond and then we both went to watch the ring be cleaned and polished. It was a great experience and made purchasing the ring at General Diamonds even more memorable. They actually gave me the opportunity to be a part of the whole process. Needless to say that everyone thought the diamond was perfect especially my fiancé. And yes they earned my business and I will be going to them for the wedding bands. This is how a great business like General Diamonds treats its customers and I appreciate that very much. Jake P. Albuquerque, NM |
| 9/2/2010 I went to several place before, but the last place I ended up here @ General Diamonds, Out of all the places I went to, this place made me feel the warmest. Very nice people, great service, and very helpful. Right when u walk in, u already know that this place has great quality. I told them what I wanted, the price I was lookin for, and ended up getting something better.. I could say that Farid and Aida helped me out with the marriage.. Totally recommendable. Marlo L. Los Angeles, CA |
| 8/27/2010 My fiance and I chose to buy wedding bands from General Diamonds after being so pleased with our experience buying my engagement ring there, as well. Going in, I knew exactly what I wanted. My fiance, on the other hand, had no clue what to pick out. Aida helped him try on nine different styles of wedding bands over and over, answering all of our questions with confidence, patience and grace. She was so helpful, quietly offering her opinion without trying to influence us into something we didn't like, nor could afford. It was obvious that she cared to help us pick out something we would be pleased with. Both Farid and Aida are very knowledgeable and are happy to offer honest and helpful insights to their patrons. Each of our visits here have been ideal. Farid and Aida seemed very happy to help us find the perfect fit for our personality and our budget. It is easy to see that they take pride in their business by making customers feel special and welcome. (Farid always offers to clean my rings while we shop!) They both enjoy getting to know their new customers while also maintaining a good relationship with their more seasoned patrons. When you visit General Diamonds, you will feel as though you are welcomed into their home. After one month of marriage, my husband and I are very pleased with our rings. We often get compliments on the beauty, style and how well each piece reflects our personality. When that special anniversary rolls around, General Diamonds will be the first stop! Jenna L. San Diego, CA |
| 8/24/2010 I heard about General Diamonds from a buddy of mine when I was looking to buy an engagement ring. Although I had a pretty tight budget, Farid was able to get me a beautiful diamond ring. I described to him what I was looking for over the phone and he sent me a diamond that was better much better quality than anything I could have found in Nebraska and at a much better price. My fiancee tells me constantly how much she loves the ring. I will never buy any jewelery again without first talking to Farid. Thanks!! Jay S. Lincoln, NE |
| 7/21/2010 When my fiance proposed to me he decided to let me pick out the ring of my choice. Well the hunting for 'the ring' took us a good 2 and a half weeks of walking into store after store. We started out with the well known stores like Robins Brothers, Jewelry Exchange of Tustin, Zales...Each one of them had ridiculous prices and policies on the tiniest carat diamond rings. Just as I was ready to give up, I searched online and found Hill St's jewelry district. What is funny is that when I yelped Hill St Jewelry stores this place did not pop up. As good as all the other jewelry stores on Hill St were, they didnt have the service, selection and prices that General Diamonds can offer. Aida was just so welcoming right from the first moment we stepped into the store. While at first glance, I didnt think there would be much of a selection there (compared to a store like Robbins Bros), I was surprised. They have quite a selection-plus every ring of theirs is so pretty. Once I picked the ring I LOVED, Farid and Aida showed me the official certification on the diamonds. Aida made sure we looked threw the little scope at our rock, so we would know its minute imperfections listed in the certification. General Diamonds was by far the best place I shopped at. I will be sure to be coming back to this store for al my jewelry needs. Thank you Farid and Aida. I absolutely LOVE my ring. Roshini C. South Gate, CA |
| 7/17/2010 My fiancé and I have been shopping together for my ring and diamond for the last couple of weeks. We've been to many stores in downtown and other parts of the city and by far, Farid and Aida have been the warmest, most informative and most friendly and by a long shot, have the best prices. We were there for a very long time as my fiancée squinted through the magnifying glass and tested his steady hands with diamond tweezers. Farid stood by ready to answer questions and offered practical advice. Outstanding service. Great and unbeatable prices. Honest and caring advice. Super important for such an important and expensive purchase! Jennifer R. Santa Monica, CA |
| 7/17/2010 We went down to see Farid and Aida at their shop in the jewelry district today. They were super friendly and seemed more interested in helping us find the right stone rather than the most expensive one we could afford. The best part is that their prices were awesome. I compared everything that the showed us against blue nile and other wholesalers and nobody came close. You want people you can trust when spending money on a expensive ring/stone and I think these people will give you the real deal and the best price. Jason B. Santa Monica, CA |
| 6/24/2010 I came to the LA jewelry district to buy a pair of diamond studs for my mother. After going through many stores, I came to General Diamonds and I absolutely loved it. Farid and Aida were extremely helpful and patient, and the studs I bought were of excellent quality and at a great price (and my mother loved them!). I recommend General Diamonds to everyone! I will always come here for all of my jewelry needs! Rachel M. Santa Monica, CA |
| 4/29/2010 This is honestly the best place to shop when it comes to diamonds. If your reading this then your probably are looking for diamonds to buy-as I was. First off LA diamond district is really the place were you want to buy a diamond. I went on a Saturday and after 9 hours window shopping engagement rings I found Farid and Aida at General Diamonds to be the most honest and helpful shop around (by far). Even after being recommended by a best friend and a co-worker to two different jewelry shops in LA, and searching for 9 hours to 15 different shops! my final choice was General Diamonds. I went in to the store and after just briefly taking to Aida of what I was looking for see helped me out finding the best diamond I could afford. Actually at other stores in the district they wanted way more money for the hearts and arrows diamond I was wanting. They were super helpful and kind and I really could tell they wanted me to be happy with the ring I bought. When I spoke to Farid, Aida husband for (i think) 25 years, He was super nice and not only did he give me a super great deal but also got me the ring ready for pick up by Monday. Great service, great knowledge of their products, great prices and a store that you can trust. Side note: Other stores i went to that day were tying to sell me the most cloudy diamonds ever. some jewelers were trying to sell me uncertified diamonds, and swearing of the quality of their diamonds would pass the certs they say. Save your self time and money and go directly to General Diamonds. Paul O. Simi Valley, CA |
| 3/31/2010 We thought we'd write an update as we have returned to General Diamonds and bought my wedding band. It is beautiful, fits perfectly with my engagement ring, and so much better than we could have imagined. Our original plan was to use an Irish wedding band - - but after we received it from Ireland... it just didn't work for us. Farid & Aida knew exactly what would work and we couldn't be happier! Thank you!! PS - What's going on with Yelp? My original review was not displaying until after I signed in.... and now I'm showing as the first reviewer? It's really odd as I saw 2 really great reviews prior to mine. Amy D. Woodland Hills, CA |
| 2/20/2010 This past December, I was looking around for a necklace and earrings for my wife as a Christmas gift. My buddy referred me to General Diamonds, where he bought his wife's engagement ring and wedding bands. He was totally happy with their experience at General Diamonds, so I gave it a try. Farid and Aida were perhaps the most caring and honest jewelers I have ever encountered. They had a huge selection to choose from, and they helped me choose something beautiful for my wife. My wife was ecstatic about the beautiful diamond necklace and stud earrings. I very highly recommend General Diamonds for anyone looking for an effortless and enjoyable jewelry-buying experience. And parking is validated! Jack L. Los Angeles, CA |
| 12/13/2009 You won't find a better deal on jewelry in Southern California! They're a true wholesale diamond and jewelry dealer. Go see for yourself. I purchased wife's engagement ring here and returned for my wedding ring. The service is wonderful and the prices are half of a retail store. They're in downtown LA on the 8th floor. Tell them that i referred you! Good luck. keith o. Redondo Beach, CA |
| 11/10/2009 Fabulous Farid and Awesome Aida! Fantastic quality and the best prices you'll find for diamonds or fine jewelry in the district. I was referred to several other jewelry business and none could match the prices of General Diamonds, not to mention the quality of the owners, two of the nicest and most sincere couples i've met (Farid and Aida are married). It's not high pressure sales, just honest to goodness customer service. I highly recommend them if you are interested in buying any fine jewelry. M.D. Los Angeles, CA |
| 7/20/2009 General Diamonds is a fantastic place to buy jewelry. My dad, who is a long-time customer of General Diamonds, referred me to Farid to buy an engagement ring. Farid and Aida were lovely to work with. For the excellent price you pay, they have amazing service too! Farid patiently taught me so much about diamonds and what to look for, and he personally called me each week to keep me up-to-date on the progress of my ring. They are really nice and honest people who really cared about my pocket and my comfort. It was a real pleasure and easy experience to buy from General Diamonds, and I will be referring all my friends there. And my wife LOVED the ring! Rick W. Los Angeles, CA |
General Diamonds - 550 South Hill Street #860, Los Angeles, CA 90013
Toll Free: 1-800-996-4367- Phone: 213 624-7298 - Fax: 213 624-6701 - info@generaldiamonds.com
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