About Us

Since 1985 in the LA Jewelry District

Diamonds and jewelry have been our family business.  Established diamond importer in Los Angeles since 1985, Farid and Aida (owners) began this exciting journey in the diamond and  jewelry world.  With his diamond GIA education, Farid travels to the world’s diamond centers and carefully selects stones from the diamond cutters.  We specialize in loose diamonds of all sizes and shapes.   We also have skilled craftsmen that can make your idea of custom design come true, beginning from sketch to a finished piece.

Direct Loose Diamond Importer

We manufacture jewelry in 14 Karat Gold, 18 Karat Gold, and Platinum.  As direct diamond importers, we deal in large quantities and are able to offer quality diamonds certified by independent labs such as GIA, EGL, and HRD of Belgium at wholesales princes.  Shopping at General Diamonds wholesale discounters will save you at Least 70% off retail.

Downtown Los Angeles Jewelry District

We invite you to visit our jewelry showroom in the heart of Downtown Los Angeles Jewelry District.  We are located at the International Jewelry Center in LA (IJC). Drop by and experience vast array of unique jewelry and diamond collections from the industry’s top designers  quality craftsmanship, and excellent service.  Buying a diamond will be memorable and pleasant experience to you without any pressure to buy; you are welcome to compare market prices with ours.